In 2015 our team had a big task: build Snapchat’s ad platform. This meant standing it up, automating it, and then scaling it. We were successful in what we set out to achieve, as those systems now generate nearly 100% of the revenue for a multi-billion dollar business. But along the way something we didn’t expect happened.
We got an up-close look at the advantages larger companies had when leveraging the various social media ad platforms to grow (better access to information, support, and financial terms), and noticed how smaller, emerging brands were largely left to go at it alone. We saw how this resource gap compounded over time and became particularly consequential for smaller brands trying to level up.
That got our co-founders thinking: what if these emerging brands could band together through a network that allowed them to safely share and access impactful data, insights, content, and extended payment terms? Isn’t that the way to help these emerging brands gain a more equal footing?
So we started building Trust.
Our mission is to help you turn your siloed data into brand new business insights. We call it collaborative data, and believe access to it can help you make better business decisions. Collaborative data is the first step in giving founders and their teams more transparency by letting them see how their business stacks up to others.
Brands using Trust consistently tell us the aggregated and anonymized data and insights are a game-changer in the post-iOS 14 world, while extended payment terms are key to freeing up cash flow.
It’s easy to join Trust. You can connect your accounts in minutes. Immediately begin to understand the health of your business and start comparing your performance to others. Both collaborative data and access to growth capital remain 100% free.
We recently announced an additional $25 million in debt and $5 million in equity, on top of the $9 million we raised last fall. We are fortunate to be backed by Lerer Hippeau, Lightspeed Venture Partners, Manta Ray, Sapphire Sport, Upfront Ventures, Upper90, and a variety of world class angel investors and advisors.
We can’t wait for you to see for yourself and join all of the incredible brands already on Trust.