Recover Athletics
October 6, 2021

Nick Stewart and Nick Kafker are among the earlier members of the Trust community. Recover Athletics is based in Boston, home to one of the world’s best marathons, and is helping athletes exercise without pain or fear of injury. They’ve given us the sprinter’s version of how their business is growing smarter.

Company: Recover Athletics

Founders: Nick Stewart (CEO) and Nick Kafker (COO)

Mission: Recover Athletics is the prehab app for endurance athletes. Our mission is to help athletes solve aches and pains and enjoy the sports they love.

How they're growing smarter: We have two growth channels: word of mouth on Strava (via our API integration) and performance ads on Facebook. When Apple released iOS14 it completely disrupted the efficacy of our Click to Install ads, so we switched all our spend to traffic campaigns. We pass users through a simple landing page on their way to the App Store. This extra step causes some drop-off, but the traffic is so cheap and we’ve optimized our landing pages to get our CTR above 40%. Now our CPI is lower than it was pre-iOS14. We highly recommend trying this out if you haven’t yet.