Wilder Condiments
October 14, 2021

Based along the California coastline, Wilder Condiments serves up all natural mustard. Wilder Condiments was born from a backyard project, dreamt up between barbecues and beer brewing sessions. We caught up with Isabel Freed to see how she’s growing her business smarter.

Company: Wilder Condiments

Founder: Isabel Freed (Chef/CEO)

What’s your mission?: Wilder makes well-crafted condiments for the modern pantry. We believe great-tasting, all natural food should be part of every meal.

How are you growing smarter?: Every bit of the journey of launching and growing a business can be an opportunity to learn something new. I decided a long time ago that I don't want to view the missteps as mistakes, but an opportunity to learn how to do it better the next time around.

Are supply chain disruptions impacting your business and how are you adapting?: All businesses, big and small, are being impacted by unprecedented supply chain issues right now. We are trying to be nimble as we navigate these disruptions, and trying to use this as an opportunity to rethink our supply chain strategy. We are really focused on working with local vendors. This is a great way to cut down on transit times, freight costs, etc. And most importantly, we get to invest back in other small businesses within our community.

Any specific strategies you are putting in place for the holiday shopping season?: We are so thrilled to be launching our first ever digital ad campaign this holiday season, and excited to see where it takes us.

What marketing channel is working best for you?: Our newsletter is a key part of our strategy, and we are excited to explore where Wilder can go with investment in our digital advertising efforts.

What’s the best piece of advice you recently received that you’d pass along to other founders?: I read on a fortune cookie recently - the secret of getting ahead is getting started. Pretty sure Mark Twain originally wrote that. Also the lucky numbers on the fortune were 8 24 13 29