Trust the Process Newsletters
Newsletter #34
April 13, 2022
Why brands are raising prices 💸. CPI and PPI my oh my. Plus a look at ad prices and network spend.
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Newsletter #33
April 6, 2022
See how money is moving 💸. Check out Q1 data trends. Trust the Process #33.
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Newsletter #32
March 30, 2022
Jobs and JOLTS. Plus how TikTok is now testing search ads
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Newsletter #31
March 23, 2022
The first $1 trillion. Plus where your business' products can now be tagged.
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Newsletter #30
March 16, 2022
💸 How consumer spending expectations are increasing. Plus where Meta is making a comeback among the Trust community.
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Newsletter #29
March 9, 2022
The next small business cost to increase? Plus how to increase a customer's lifetime value.
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Newsletter #28
March 2, 2022
What Yelp’s small business data shows, Google spend among the Trust community remains strong, TikTok takes on YouTube, and CLV and your small business
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Newsletter #27
February 23, 2022
Taking on Target, the Google flip, and supply chain help?
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Newsletter #26
February 16, 2022
Ad prices fell heading into Valentine’s Day, expectations going forward, Google’s big announcement, and ad prices and inflation
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Newsletter #25
February 9, 2022
FB and IG ad prices drop, community spend continues to shift to Google, why Meta might be ripping off the bandaid to take on TikTok & more
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Newsletter #24
February 2, 2022
CPMs continue to rise, Google spend among the community pops, and Google’s new recommendations for advertisers
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Newsletter #23
January 26, 2022
CPMs have large price swings, FB/IG pricing moves, slight changes in community spend, and Google makes a big announcement
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Newsletter #22
January 19, 2022
CPMs both up and down, the platform with a post-Christmas price increase, Google community spend rises, Shopify’s big deal & more
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Newsletter #21
January 12, 2022
CPMs are climbing, Facebook/Instagram spend increases, Tea Drops shares its 2022 growth strategies, and apparel prices jump
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Newsletter #20
January 5, 2022
CPMs plummet, Facebook/Instagram spend rises, Walmart's Ecommerce edge, and Best Buy enters the chat
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Newsletter #19
December 29, 2021
CPMs continue to fall, Facebook community spend increases, Ecommerce’s big holiday win, and how you can win $10,000!
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Newsletter #18
December 22, 2021
CPMs decline, community FB/IG spend ticks up, TikTok's test and learn advice, and Snapchat's pitch to CPG brands
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Newsletter #17
December 15, 2021
Facebook, Instagram and Snap CPMs decline, community spend mix movement continues, your link to get those TikTok insights, and online prices increase
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Newsletter #16
December 8, 2021
CPMs are falling post-Cyber Monday, DTC investor Ben Lerer shares what he looks for in companies, get your first look at Trust Today, and holiday retail sales projections
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Newsletter #15
December 1, 2021
It's been the busiest week of the year for many businesses in the Trust community. Among the insights, advice and headlines in the week's Trust the Process: CPMs skyrocket for Black Friday/Cyber Monday (BFCM), why online shopping might have started earlier this holiday season, Shopify reports record BFCM sales, Aisling Organics shares its BFCM learnings. Plus, a reminder of how you can win $10,000
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Newsletter #14
November 24, 2021
CPM pricing increases ahead of Black Friday and Cyber Monday, Google wants to help you set up mobile ad campaigns faster, scroll down to watch how KYX is growing its e-commerce subscription business, and keep reading to find out how you can win a $10,000 statement credit!
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Newsletter #13
November 17, 2021
Scroll down to see why we’re introducing platform protection to the Trust community -CPMs decline over the past week -Watch how community member Pashion Footwear is growing -Why holiday shopping might already be soaring
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Newsletter #12
November 10, 2021
Today’s newsletter has a new addition: we are rolling out our first Trust the Process video series. Scroll down to watch how Apothékary is growing smarter.
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Newsletter #11
November 4, 2021
Welcome back to Trust the Process. Below we’ll dive into what the Trust community is learning from its growth investments, show how Ridge Wallet is handling rising CPMs and supply chain backlogs, and share some of the headlines trending across Trust.
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Newsletter #10
October 27, 2021
Welcome back to Trust the Process. Below we’ll dive into what the Trust community is learning from its growth investments, show how Jones Road Beauty is successfully navigating the ads marketplaces, and break down Q3 earnings reports from some of the major platforms and what that means for businesses.
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Newsletter #09
October 21, 2021
Welcome back to Trust the Process. Below we’ll dive into what the Trust community is learning from its growth investments, give a few highlights from our first Trust the Process LIVE with Snap’s former Head of Growth Marketing, and share headlines that are trending on Trust.
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Newsletter #08
October 14, 2021
Welcome back to Trust the Process. Below we’ll dive into what the Trust community is learning from its growth investments, show how community member Wilder Condiments is growing smarter, and share the headlines that are trending on Trust.
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Newsletter #07
October 6, 2021
It’s been quite the week. After Facebook and Instagram went down on Monday, many businesses and advertisers were scrambling.
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Newsletter #06
September 29, 2021
Over the past month, marketing investments continued to flow heavily into Facebook and Instagram, reaching as high as 80% of all community member spend.
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Newsletter #05
September 22, 2021
It’s the first week of the new Trust community insights! Scroll down below to see what they look like and how the community benefits. Plus, Facebook made a pretty big announcement today: they’re still having issues with iOS changes.
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Newsletter #04
September 15, 2021
Sometimes what goes up must come down, and that’s what the Trust community saw over the last week: CPMs rising, then falling, with pricing on the whole increasing.
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Newsletter #03
September 8, 2021
Each week we’ll share what businesses within the Trust community are seeing in the ad marketplaces, introduce you to community members, and give you a few news headlines. We hope this gives you more confidence when making your marketing investments and helps your business grow smarter 🚀.
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Newsletter #02
September 2, 2021
Each week we will share what businesses within the Trust community are seeing in the ad marketplaces, introduce you to community members, and give you a few news headlines. We hope this gives you more confidence when making your marketing investments and helps your business grow smarter 🚀.
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